The quality or state of being public. An act or device designed to attract public interest specifically information with news value issued as a means of gaining public attention or support. The dissemination of information or promotional material. Paid advertising.
It's a result of public relations, publicity stunts, or marketing communication. It's a strategized process of managing the release and spread of organization-related information to the public to maintain a favorable reputation of the organization and its brands.
Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives”
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Course Duration | : | One Week |
Total Weeks | : | 52 Weeks |